Our campaign, For Every Woman in You, follows five women through the rhythm of their day, from the familiar to the extraordinary. We get a glimpse into their daily lives—the behind-closed-door moments—revealing every facet of who they truly are. Five unique journeys of real women, yet one thing remains the same: the desire for comfort, style and confidence. Wherever they go, whoever they want to be, their day begins and ends with the right foundation. As they move through their day, their choice of lingerie supports them at every turn, from uncomplicated essential bras to delicate lace lingerie, sculpting bodies and soft nightwear.